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2SM - Tim Webster

2SM with Tim Webster on 29 July 2025

In an interview with Tim Webster on 2SM, operational security expert Gina Field spoke about the rising levels of retail crime and the push by Bunnings to introduce facial recognition technology in stores. Gina supported the use of AI-powered surveillance, arguing it’s necessary to help protect retail staff and customers amid increasing incidents of violence and theft—crimes that have reportedly risen by 43% and are costing Australian retailers around $9 billion each year.

While acknowledging Bunnings’ previous breach of privacy laws, Gina suggested the issue stemmed from a lack of transparency. She said customers should have been clearly informed about the use of facial recognition, with appropriate signage and an explanation of how the data would be used. With the right communication, consent, and clear data management practices—such as encryption and automatic deletion—Gina believes this type of technology can be implemented ethically and effectively.

She explained the difference between standard CCTV and facial recognition systems, noting that facial recognition actively analyses facial features and compares them to databases of known offenders, making it a proactive rather than passive tool.

Gina acknowledged community concerns around data misuse and the high cost of such systems, particularly for small businesses, but pointed out that advanced surveillance is becoming more common across public spaces. She added that if people aren’t doing anything wrong, they have nothing to worry about. Ultimately, Gina believes Australians will grow more accepting of this technology as long as it’s used responsibly and with clear boundaries in place.

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About Gina

Gina Field is a Multi Award winning Penrith Business Owner. She’s been a staple part of the Penrith Business Community for over a decade, serving on the board of Penrith Chamber of Commerce and other community and industry boards. She is a passionate supporter of Women in business and is regularly involved in business awards as a sponsor.

Being in this competitive business since 1988, Gina is not only a success but an icon and role model for women.